Companies like
Dell, Office Depot, Fresh
Direct, Levi's, Tesco, Best Buy, Amazon, Ocado, and Lowes Foods are
revolutionizing supply chain dynamics by leveraging new technology.
Extending
the Supply Chain will help readers minimize costs while increasing
customer
loyalty by using technology not just as a tool but as a critical part
of supply
chain strategy. This book reveals how companies are building stronger
relationships with their customers and thus relieving the constant
pressure of
competing on price point alone. The book centers around four core
strategies:
- Semi-extended
supply chain (order online and pickup in-store)
- Fully
extended (online
ordering, with home delivery by
company vehicle)
- De-coupled extended (orders are sent
from large, centralized distribution centers and delivered by a
shipping company such as FedEx or UPS)
- Centralized
extended (orders are
sent from a distribution center, delivered directly to customers by the
company itself or a subcontractor using company's logo)
The book shows how to determine
which
strategy will work best, and how to implement it for maximum impact. Includes data from large scale studies of
grocery home delivery studies and OfficeDepot.com. The book
has ISBN #0-8144-0836-2: